Introduction

When it comes to NDIS lead generation, two of the most popular methods are lead forms and funnels. Both can help NDIS providers attract participants, but they work in different ways and have different levels of effectiveness.

A lead form is a simple form filled out directly on a platform like Facebook or Google. A funnel, on the other hand, is a multi-step process designed to nurture potential clients before they submit their details.

Which one is better? The answer depends on your goals, budget, and the type of participants you're trying to attract. In this blog, we'll break down the pros and cons of each and share real-world case studies to help you decide.

What Are Lead Forms?

A lead form is a built-in form that appears on platforms like Facebook, Instagram, or Google Ads when someone clicks on your ad. Instead of directing them to an external website, the form opens instantly, allowing users to enter their details without leaving the platform.

Pros of Lead Forms:

✅ Easy to Fill Out: Since the platform pre-fills some information (like name and email), it reduces friction.

✅ Lower Cost Per Lead: Because users stay on the platform, the conversion rate is often higher, leading to lower costs.

✅ Fast Setup: No need for a full website or landing page—just create a form and start running ads.

Cons of Lead Forms:

❌ Lower Quality Leads: Because forms are so easy to fill out, many people submit their details without serious intent.

❌ Less Brand Awareness: Since users don’t visit your website, they don’t get as much exposure to your brand and services.

❌ Limited Customisation: Lead forms have fewer opportunities to educate and filter out unqualified leads.

Case Study: NDIS Provider Using Lead Forms

One of our clients, a support worker agency, used Facebook lead forms to generate inquiries. They received 100+ leads in a month at a low cost. However, only 20% were serious about services, and many didn’t answer follow-up calls.

What Are Funnels?

A funnel is a structured process that guides potential participants through multiple steps before they submit their details. Typically, a funnel consists of:

1️⃣ Ad Click → Landing Page (educates the prospect)

2️⃣ Form Submission (filters out unqualified leads)

3️⃣ Follow-up Process (email or phone call to nurture the lead)

Pros of Funnels:

✅ Higher Quality Leads: People who take multiple steps to fill out a form are usually more serious about signing up.

✅ Better Brand Awareness: The landing page educates potential participants, helping build trust before they sign up.

✅ More Control: You can customise the messaging, add testimonials, and include an FAQ to address common concerns.

Cons of Funnels:

❌ Higher Cost Per Lead: Since the process is longer, fewer people complete the funnel, leading to a higher cost per lead.

❌ More Setup Required: A well-optimised funnel requires a well-designed landing page, email follow-ups, and a CRM system.

Case Study: NDIS Provider Using Funnels

A client specialising in SIL housing ran an NDIS funnel instead of lead forms. They got fewer leads, but 80% were high-intent. After one month, they secured 3 long-term participants who converted into paying clients.

Lead Forms vs Funnels – Which One Should You Use?

If you need leads quickly and have a lower budget, start with lead forms.

If you want higher quality leads and long-term participants, invest in a funnel.

Best Strategy:

Use lead forms for volume and funnels for quality, then compare results. Some businesses combine both—running lead forms for fast responses and funnels to nurture serious leads.

Conclusion

Both lead forms and funnels have their place in NDIS marketing. If you're just starting, lead forms might be an easy way to generate leads quickly. But if you want serious, high-converting participants, a well-structured funnel will give you better long-term results.